It pays to be direct

Are you looking for a consistent way to talk with your customers or the correct terminology to describe reliable, automatic funding of deposits of payroll, employee expense reimbursement, government benefits, tax and other refunds, and annuities and interest payments? Look no further. NACHA has developed phrasing that can help – Direct Deposit via ACH – as well as language to convey the role of the ACH Network and its many attributes.

Through data and information gathered from research and focus groups made up of your peers, NACHA determined that Direct Deposit was the most accepted terminology for all audiences.

Here are the results:

The Language

The ACH Network is a safe, secure, electronic network for direct consumer, business, and government payments.

In addition to this language, we developed messages to address the support mechanisms behind the payments: network reliability, industry partnership, innovative solutions, and NACHA Operating Rules. Click to learn more.

The Terminology

“Direct Deposit” is the deposit of funds for payroll, employee expense reimbursement, government benefits, tax and other refunds, and annuities and interest payments. It includes any ACH credit payment from a business or government to a consumer.

The Phrasing

The ACH Network is the vehicle for direct account-to-account electronic transactions, and “via ACH” is the differentiating phrase that links ACH payments back to the Network.

Direct Deposit via ACH/Direct Payment via ACH

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Click here for resources to help spread the word about the benefits of using "Direct Deposit via ACH".

 

FAQs

Q: How do you define Direct Deposit?

A: Direct Deposit is the deposit of funds to a consumer’s account for payroll, employee expense reimbursement, government benefits, tax and other refunds, and annuities and interest payments. It includes any ACH credit payment from a business or government to a consumer. This definition reflects the traditional industry uses of Direct Deposit.

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